微观经济学及财务管理知识阐述.ppt

Chapter 10;Topics to be Discussed;Topics to be Discussed;Perfect Competition;Perfect Competition;Monopoly;Monopoly;Monopoly;Total, Marginal, and Average Revenue;Average and Marginal Revenue;Monopoly;Monopoly;Maximizing Profit When Marginal Revenue Equals Marginal Cost;Lost profit;Monopoly;Monopoly;Monopoly;Monopoly;Quantity;Example of Profit Maximization;Profit;Example of Profit Maximization;Monopoly;A Rule of Thumb for Pricing;A Rule of Thumb for Pricing;A Rule of Thumb for Pricing;= the markup over MC as a percentage of price (P-MC)/P;A Rule of Thumb for Pricing;Monopoly;Monopoly;Astra-Merck