国际营销学案例剖析marketingstrategy-pg以宝洁为例.pptVIP

组长：谢黄梦 组员：祝秀芳，林玉婷，葛晨霞 Introduction Procter Gamble (PG) is a Fortune 500 (Fortune 100) American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods.  It has a staff of 100,000 all over the world. in more than 80 countries and regions, it has its branch companies and factories. PG has more than 300 brands which are well received in more than 160 countries and regions. Its business segments can be divided into beauty segment, grooming segment health care segment, snacks pet care segment, fabric care