麦肯锡以价值为导向的企业战略规划方案课件.ppt

As we will see later in the document, a company needs many ideas in 层面 3 to build a few businesses in 层面 2. Naturally, with new ideas, the uncertainty is high. Most ideas just won’t work. Some companies have determined that it takes 100 ideas to arrive at 1 feasible business. This ratio is quite different than the one most companies anticipate when they consider continuous growth. They think they can use a pipeline of ideas, putting a few more ideas in the front end than they will need at the back end. What we have learned in our research is that this pipeline should, in fact, be a funnel. And