实用商务英语写作课件-Unit 8.pptVIP

Unit 8  Publicity Materials Tasks Press Release Advertisement Introduction It is also known as news release. It is a form of writing by which organizations announce important news to the public through media. The goal of press release is to help publicize the image of the companies and promote their products and services. Layout Letterhead Release instructions Contact information Headline Dateline Leading paragraph Body Notes to editors Letterhead Contains company’s name, full address, telephone number, fax n