实用商务英语写作课件-Unit 12.pptVIP

Unit 12 Questionnaire Tasks 1. Introduction 2. Layout 3. Principles 4. Samples 5. Exercises 6. Case study Introduction Questionnaire is used to gather information on customers’ needs, preferences, or their comments on the products or services. A questionnaire consists of a series of questions on a topic or several topics The questions include open-ended questions and close-ended questions. Questions should be brief, clear and easy to answer. Layout 1) Giving instructions 2) Raising questions 3) Expressing appreciation 1) Giving instructions The instructions on how to fill in