战略管理及战略竞争力.pptVIP

Overview: Eight content areas (cont’d) 概要: 八大领域 (续） Strategic Vision and Mission 战略愿景和使命 Stakeholders 利益相关者 Strategic Leaders 战略领导者 Case study: Nature of Competition: Boeing vs. Airbus案例分析----竞争力的特性: 波音与空中客车 Airbus 空中客车 EU Government owned and subsidized 欧洲政府拥有所有权并为其提供补贴 Won competitor battle with Boeing between 2001 2005 2001-2005年赢得与波音公司的竞争 Responded to customer demands with more efficient A-380 aircraft 用更具效率的A-380飞机来满足顾客的需求 1. Nature of Competition: Basic concepts竞争力的特性: 基本概念 Competitive Advantage (CA) 竞争优势 (CA) Implemented strategy that competitors are unable to d