消费者行为学基本概念.docxVIP

消费者行为学核心概念的中英文对照表 1.?差别阈限 differential?threshold 2.?最小可觉察差别 just?noticeable?difference 3.?韦伯定律 Weber’s?Law 4.?阈下知觉?Subliminal?perception 5.?知觉警惕 perceptual?vigilance 6.?知觉防御 perceptual defense 7.?知觉地图?perceptual?map 8.?消费者行为学 consumer?behavior 9.?角色理论?Role?theory 10.?重度使用者?(频繁使用者)?heavy?user 11.?关系营销 relationship?marketing 12.?全球营销文化?Global?consumer?culture 13.?经典性条件反射?classical?conditioning 14.?非条件刺激?Unconditional?stimulus 15.?正强化 positive?reinforcement 16.?光环效应?halo?effect 17.?刺激泛化?stimulus?generalization 18.?操作性条件反射 instrumental?conditioning 19.?条件刺激?Conditional?stimulus 20.?负强化?Negative?reinforcement 21.?品牌伪装?Masked?branding 22.?刺激甄别?Stimulus?discrimination 23.?复兴品牌?retro?brand 24.?心理需要?psychogenic?needs 25.?功利需要?Utilitarian?needs 26.?期望理论?Expectancy?theory 27.?双趋冲突?Approach-approach?conflict 28.?趋避冲突?Approach-avoidance?conflict 29.?终极价值观?terminal?values 30.?消费特定价值观 Consumption-specific?values 31.?价值观列表?list?of?values 32.?产品介入?product?involvement 33.?工具性价值观?instrumental?values 34.?产品特定价值观 Product-specific?values 35.?绿色消费?green?consumption 36.?双避冲突?Avoidance-avoidance?conflict 37.?大规模定制?mass?customization 38.?崇拜式产品?cult?product 39.?互动式营销 interactive?mobile?marketing 40.?文化价值观?Cultural?values 41.?消费微文化?Consumption?microcultures 42.?手段目的链模型 Means-end?chain?model 43.?自我概念?self-concept 44.?身份营销?identity?marketing 45.?自尊?Self-esteem 46.?延伸自我 extended?self 47.?自我意识?self-consciousness 48.?自我意象一致模型 self-image?congruence?models 49.?性别社会化?Gender?socialization 50.?形体意象?body?image 51.?品牌个性?brand?personality 52.?品牌资本?brand?capital 53.?品牌资产?Brand?equity 54.?价值观与生活方式系统 values?and?lifestyle?system 55.?生活方式?lifestyle 56.?生活方式营销观点 lifestyle?marketing?perspective 57.?身份文化?status?culture 58.?象征性团体?Symbolic?community 59.?消费者群体?consumer?group 60.?联合品牌策略?co-branding?strategies 61.?认知一致性原理 principle?of?cognitive?consistency 62.?自我知觉理论?self-perception?theory 63.?社会判断理论?Social?judgment?theory 64.?认知失调理论???theory?of?dissonance 65.?得寸进尺技术 foot-in-the-door?technique 66.?多属性态度模型 Multiattrib