商务英语写作实务.pptxVIP

示范性高等院校应用型规划教材商务英语写作实务Business English Writing Practice主 编 陈习东 副主编 廖 莎 宋克莉Final ScorePresenceParticipation in classHomeworkFinal ExaminationQuestionnaire What kinds of Business English writings do you come accross in your internship?Are there any writings that give you a deep impression?What difficulties exist in your writing?Unit 1 General Introduction of Business WritingLearning ObjectivesI. Functions of Business WritingInforming NoticeInfluencing ComplaintEntertaining Ad.II. Key Elements of Business WritingThe key elements are: WhoWhatWhenWhereWhy or howIII. Principles of Business WritingClearShortSpecificCorrectThoughtfulInformativePoliteThe principles are:ClarityConcisenessConcretenessCorrectnessConsiderationCompleteness CourtesyClarity means clearness.Sample 1Hi John,I wanted to write you a quick note about Daniel, who’s working in your department. He’s a great asset, and I’d like to talk to you more about him when you have time.Best,SkipSituationYou are Sales Department manager John, and now you get a notice from Skip.Sample 2Hi John,I wanted to write you a quick note about Daniel Kedar, who’s working in your department. In recent weeks, he’s helped the IT department through several pressing deadlines on his own time.We’ve got a tough upgrade project due to run over the next three months, and his knowledge and skills would prove invaluable. Could we please have his help with this work?I’d appreciate speaking with you about this. When is it best to call you to discuss this further?Best wishes,SkipSample 1 Hi Matt,I wanted to touch base with you about the e-mail marketing campaign we kind of sketched out last Thursday. I really think that our target market is definitely going to want to see the company’s philanthropic efforts (公益项目). I think that could make a big impact, and it would stay in their minds longer than a sales pitch.For instance, if we talk about the company’s efforts to become sustainable, as well as the charity work we’re doing in local schools