市场营销原理题库.docVIP

Ch5-Ch8 Question Pool MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1)  The marketer wants to understand how the stimuli are changed into responses inside the consumers ________, which has two parts. First, the buyers characteristics influence how he or she perceives and reacts to the stimuli. Second, the buyers decision process itself affects the buyers behavior.  1)  _______ A)  black box B)  social class C)  lifestyle D)  belief E)  culture 2)  ________ is the most basic cause of a persons wants and behavior.