第二五章市场购买行为分析顾客分析.pptVIP

Analyzing buyer’s Behavior;Objectives;;;;Simple Response Model;Model of Buying Behavior;;购买者的行为模式;消费者购买决策;2消费者购买行为类型Four Types of Buying Behavior;;;提高消费者习惯性购买的介入程度;;Consumer BuyingProcess;五、消费者的购买决策;;;四购买决策;;;How Customers Use orDispose of Products;消费者处理不满意时所采取的方式;三、影响消费者购买行为的因素;Cultural factors;;;;;Social Factors;;;李维.斯特劳斯公司;;Personal factors;;Psychological Factors;Maslow’s Hierarchy of Needs;四、消费心理与购买行为;;;;;;;南非的葡萄酒;加州??萄干;Business vs. Consumer Markets;;;此课件下载可自行编辑修改，供参考！ 感谢您的支持，我们努力做得更好！