01_Tim Kelley 蒂姆·凯利 真实的使命.pdf

组织使命和个人使命的同频共振 Aligning Individual and Organizational Purpose Tim Kelley, True Purpose® Institute 定义“使命” Definition of “Purpose” 我们所为为何？ Why do we do what 组织使命 we do? Organizational Purpose 2 回答诸如以下的问题： 我们能为这世界带来的最伟 Answers questions like: 大的影响是什么？ What is the greatest positive impact we could have on the world? 3 我们为什么而存在？ 1 Why do we exist? 定义“使命” Definition of “Purpose” ▪ 什么是“更高的使命”？ ▪ What is a “higher purpose?” ▪ 什么是“进化型的使命？” ▪ What is an “evolutionary purpose?” 组织拥有使命的益处 Benefits of Org Purpose ▪ 高达90% 的员工敬业度 ▪ 90% employee engagement ▪ 以12:1超出同行平均水平 ▪ Outperform peers 12:1 ▪ 以15:1超出市场平均水平 ▪ Outperform market 15:1 ▪ 55% 的消费者愿意为拥有更高使 命的产品或服务承受更高价格 ▪ 55% of consumers will pay more for a product or service that has a higher purpose 组织拥有使命的益处 Benefits of Org Purpose Millennialas 千禧一代 ▪80后的年轻人对“社会公益”非 常敏感 ▪People born after 1980 are very sensitive to “social benefit” ▪他们会放弃那些与自身价值观 和使命不一致的工作或品牌 ▪They will quit jobs or abandon brands if they are not aligned with their values and purpose. 个人拥有使命的益处 Benefits of Individual Purpose 拥有使命的个人 Purposeful People • Earn more money 赚更多钱 • Live longer 寿命更长 • Are healthier 更健康 (and thinner更瘦!) • Are happier 更开心 • Have better sex 更性福 个人拥有使命的益处 Benefits of Individual Purpose ▪ Are more productive 更高效 ▪ Have fewer sick-days 更少病假 ▪ Stay longer 留地更久