营销伦理与社会.pptVIP

Marketing and Society: Social Responsibility and Marketing Ethics 营销与社会：社会责任和营销伦理 Objectives 目标 Know the major social criticisms of marketing. Be able to define consumerism and environmentalism and know how they affect marketing strategies. Learn the principles of socially responsible marketing. Learn the role of ethics in marketing. 明确关于市场营销主要的社会评判 定义消费者保护主义和环境保护主义，并解释它们对营销策略的影响 描述社会营销原理 解释市场营销中道德规范的作用 Only used organic fruits and hormone-free milk Bought from socially disadvantaged and minority suppliers Donated 7.5% of pretax profits to good causes Natural-ingredient based cosmetics for