汽车专业英语Unit 18 Automobile Marketing Skills.ppt

Specialized English for Automobile 电子制作 齐向阳 * * * * * * * * * * Unit 1 History of the Automobile Contents I. New Words II. Phrases and Expressions III. Text Explanation I. New Words zeal [zi:l] n. 热心，热情 optimism [?ptimiz?m] n. 乐观，乐观主义 activeness [?ktivnes] n. 积极，活跃，有活动能力 sincerity [sinseriti] n. 真诚，诚实 diligence [dilid??ns] n. 勤奋，勤勉 specialized [spe??laizd] adj. 专门的，专用的 objection [?bd?ek??n] n. 异议， 反对的理由，不喜欢 recommend [,rek?mend] v. 推荐，介绍 surpass [s?:pɑ:s] v. 超过，超越，凌驾，胜过 thumb [θ?m] n. 大拇指 ample [?mpl] adj. 充足的，丰富的 I. New Words reluctant [ril?kt?nt] adj. 勉强的，不愿的 contagious [k?nteid??s] adj. 传染性的，会蔓延的，会传播的 tag [t?g] v. 给……加上标签 dominant [d?min?nt] adj. 支配的，占优势的，最重要的 emotion [im?u??n] n. 激情，情感 ballpark [b?:lpɑ:k] n. 近似正确的价格 formulate [f?:mjuleit] v. 确切的描述 scrupulously [skru:pjul?sli] adv. 严谨周密地，严格认真地 reference [ref?r?ns] n. 参考，证明，推荐 fickle [fikl] adj. 易变的，无常的 precaution [prik?:??n] n. 预防措施 I. New Words deliver [diliv?] v. 交付，交货，派送，递送 courtesy [k?:tisi]] n. 礼貌，有礼的举止 suspect [s?spekt] v. 怀疑，猜想 leverage [lev?rid?] v. 利用，影响 formula [f?:mjul?] n. 公式，配方，规则 II. Phrases and Expressions familiar with 熟悉，通晓 according to 根据，按照，取决于 on the scene 出现，到场，现场 find out 查明，了解 make an appointment 约会，约定 rule of thumb 按实际经验估计的方法 as long as 只要，如果，假如 move on 继续前进，更换工作(话题等)，离开 as yet 到目前为止(到当时为止)，迄今 shut up 闭嘴，住嘴，关门，打烊 after-sales service 售后服务 figure out 理解，想出 concentrate on 专心于，集中于 III. Text Explanation For instance, when customers have objections about the vehicle type that you recommended and they use some other types that your company does not sell or does not want to sell as excuse, you must use strong evidence to prove that how your recommendation