商务英语写作7.pptxVIP

Purpose: to persuade;How to write a sales letter?;Steps for writing a sales letter;Don’ts in Sales Letters;Securing Action;Securing Action ;1) clearly state what action you wish the reader to take. ;2) make that action easy through facilitating devices and careful wording ;Careful wording: through careful wording, you can also emphasize that what you are asking the reader to do is simple. Write and let us know your choice suggests more work than Check your color choice on the enclosed card“; just check, simply initial are also examples of wording that suggest ease and rapidity in doing someth