信息资源管理_ch06Information Systems for Competitive Advantage.pptVIP

* * ABC, Inc, an actual company, created a competitive advantage in shipping industry by: Superior customer service Making it easy for customers to business with minimizing data entry: Drop-down lists, automatic fill-ins, contact lists for customers Minimizing data-entry errors Following slide shows some of the Web pages of ABC’s information system. How Does an Actual Company Use IS to Create Competitive Advantages? ABC, Inc Web Page to Select Recipient from Customer Records ABC, Inc Web Page to Select Contact from Customer Records Figure 3-17 Preparation of Shipping Labels ABC’s information system helps the company create a competitive advantage: Enhances its existing services—making it easy for the customer to use its system, and reducing errors. Differentiates its service from its competitors who don’t have a similar service to provide to customers. Provides new services for customers that competitors don’t provide. Locks in customers into its system based on the benefits they receive from it. Raises barriers to market entry Reduces costs How Does This System Create a Competitive Advantage? Q1 How does organizational strategy determine information systems structure? Q2 What five forces determine industry structure? Q3 How does analysis of industry structure determine competitive strategy? Q4 How does competitive strategy determine value chain structure? Q5 How do business processes generate value? Q6 How does competitive strategy determine business processes and the structure of information systems? Q7 How do information systems provide competitive advantages? Review Digital divide segregates “haves” and “have-nots” Using the Internet is a matter of access to knowledge Advantages accrue to those who have easy access Digital divide between those who have Internet access and those who don’t Divide deepens education, income, social differences Internet access might be available at public places, but: Not everyone served Not as convenient as home access Guide: