国际知名设计建筑师事务所公司业务介绍商业模式和成功动因.docxVIP

Gensler / 业务范围（全球）： ? Architecture: 工作内容应该只限于建筑物的设计。(原文所使用的是 create buildings。另外在官网简介 中 Gensler 对自己的描述是As architects, designers, planners and consultants…) 代表项目：北京饭店， Barneys New York 等 ? Brand Design Brand Strategy: Brand Platform, Brand Architecture, Naming, Brand Training Roll-Out(refers to a significant product release. Source: /terms/r/rollout.asp) Environmental Graphic Design: Audit Analysis, Environmental Features, Signage and Wayfinding, Design Guidelines 项目举例：The Beverly Hilton Graphic Design: Identity Design, Visual Systems Guidelines, Print Communications, Web + Digital Communications, User Interface Design, Packaging User Research: Visioning Market Research, Ethnographic Research, Touchpoint Analysis, Experience Programming, Concept Design Prototyping Consulting: strategic planning, real estate and portfolio analysis, repositioning/relocation analysis, change management and data management. 项目举例: Facebook Headquarter Interior Design Planning Urban Design 城市设计：这部分就是偏向景观、园林、城市区域设计的业务 ? Landscape Architecture 景观/园林设计：Feasibility Study, Concept Design, Schematic Design, Design Development, Working Drawings and Specifications, Tender Packages, Contract Documentation, Contract Administration 项目举例：Bernard Park (London) ? Master Planning 总体规划: Visioning, Strategic Planning, Feasibility Studies and Site Assessment, Destination Branding and Marketing, Urban Regeneration and Site Development Work, Urban Design Frameworks, Design Guidelines, Planning Regulations, Planning Applications/Entitlements, Peer Reviews, Sustainability Framework, Consultation and Community Engagement 项目距离：Abu Dhabi Financial Centre Product Design Sustainability: an integrated set of services, including sustainable strategy, planning and design; LEED consulting; real estate portfolio analysis; and sustainability guidelines. 成功动因/Best Practice: A unique operating philosophy that springs from its humble origins 对宏观经济和行业趋势的敏锐把握及决断（如抓住新的机遇和趋势，e.g.大学们纷纷翻新体育场馆和设施） 发现空白市场并捕捉客户需求 与大客