杜克大学mareting的讲义 .pptVIP

Marketing Management (Marketing 360) Professor Kurt Carlson;Me at a Glance;A Recent Life Changing EventOcean Isle Beach: September 28th, 2002;Our Kids: Maxie and Kizzy;Today’s Agenda;Course Objectives;Class discussions will call upon… ;Course Requirements;Honor Code;Distribution of Understanding;What is Marketing?;Selling vs. Marketing;Marketing Management is…;Aspects of Marketing Management;The Situation: The 3 C’s;Customer Analysis;Customer Segmentation;Competitor Analysis;Company Analysis;Marketing Myopia (Levitt);Implementation: The 4 P’s;Product;Price;Price is an Important Determinant