Smaato-2019年Q3全球应用内广告报告（英文）-2019.12.pdfVIP

Global In-App Advertising Trends Q3 2019 Global In-App Advertising Trends Q3 2019 This report offers key insights into the mobile in-app programmatic advertising landscape based on in-depth analysis of the ad requests, bids, and impressions on the Smaato platform. Please note that this report is a snapshot of trends across Smaato’s global base of publishers, advertisers, and mobile app users from Q3 2019; specific data and observations may not be comparable with previous reports. In Q3 2019, the following in-app advertising trends were observed on the Smaato platform: 01 Mobile In-App Ad The third quarter of 2019 saw an increase in both ad requests and eCPMs across Requests and Ad Prices the regions, with growth reaching its on the Rise peak in September. 02 Spotlight on the Middle Mobile ad spending is steadily increasing its share of total media ad spending in East and North Africa this region, as advertisers make the shift (MENA) from more traditional channels. 1 03 Heatwaves and a Various weather events during the summer months caused a spike in both Hurricane Cause ad requests and ad spending on the Weather Apps to Surge Smaato platform. 04 Gaming Apps Have Gender and generation vary significantly within the different mobile gaming Diverse Audiences and