跨文化交际复习unit7.pptxVIP

2012-2013;Contents ;Unit 7 Cultural Differences ;3. Deep structure of cultural differences ; 1) Family structure;;Asian families;Traditional Chinese;Americans;; 2) Historical and social structure ;;Geographical factor:;;;;3) World view, Religion and Belief ;;Religious orientations in China:;;Religious orientations in major Western countries:;;;4) Value System ;Oneness vs Dividedness between Man and Nature;;Group vs Individualism Orientation;;The Seeking of Change vs the Seeking of Stability;;Being vs Doing;;Innately Good vs Innately Evil;;Past vs Future Orientation;4. Theories as tools to measure value systems;The Kluckhohns and Strodtbeck’s five basic questions;;;;Context: is the information that surrounds an event; it is bound up with the meaning of the event. --- Edward Hall 文化语境：与言语交际相关的社会文化背景。;;; ;Individual oriented society：a loosely knit social framework; individuals are supposed to take care of themselves. (I Culture ) Examples: America, North European countries Group oriented society：a tightly knit social framework; individuals can expect their relatives, or other in group to look after them. (We Culture or I-less Culture ) Examples: Asian countries and Latin American countries and Middle Eastern countries;Dimension Two: Power Distance：Large (high) versus Small (low) Power Distance;Dimension Three: Strong Uncertainty Avoidance Versus Weak Uncertainty Avoidance ;Dimension Four: Masculinity Versus Femininity ;Dimension Five: Long Term Orientation Versus short Term Orientation ;5. Exercises:;6. Summary and assignment