会展场馆绿色经营与管理的对策研究.pdfVIP

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2020-04-20 发布于江苏
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会展场馆绿色经营与管理的对策研究.pdf

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报名序号 : 27 河北省高等教育自学考试毕业论文专业 : 会展管理专业地市: 石家庄工作单位 : 河北艺术职业学院论文题目 : 我国会展场馆绿色经营与管理的对策研究作者 : 马亨泰指导教师 : 刘颖完成日期 : 2015 年 8 月 12 日目录摘要·······································································1 关键词······································································1 1 绿色会展的概述· ···························································1 1.1 绿色会展的概念· ·························································1 1.2 绿色会展的特点· ·························································1 1.3 会展场馆绿色经营的内涵· ·················································1 2 会展场馆绿色经营的作用· ···················································2 2.1 使会展场馆竞争优势增强· ·················································2 2.2 促进社会，环境和经济效益的发展· ·········································2 2.3 创新会展场馆的营销手段· ·················································2 3 会展场馆绿色经营的问题· ···················································2 3.1 缺乏市场调研和准确的规模定位· ···········································2 3.2 布局不合理· ·····························································2 3.3 实用性不强· ·····························································2 3.4 配套设施不齐全· ·························································3 3.5 低水平重复建设严重影响展览业的健康发展· ·································3 3.6 区域结构明显不合理· ·····················································3 4 会展场馆绿色经营与管理的发展策略· ·········································3 4.1 正确树立绿色经营理念· ···················································3 4.2 加强绿色经营管理· ·······················································4 4.3 对绿色经营的相关规划· ··············