瑞士手表厂商在中国大陆市场的营销战略论文.docxVIP

Content TOC \o 1-3 \h \z \u Introduction 2 1. Product features 3 SWOT analysis: 3 2. Target market analysis (Chinese market) 5 PEST analysis 5 3. Marketing strategy making- How to connect Swiss watch with Chinese market 7 Segmentation: 7 Chinese market entry mode 9 AIDA analysis-Related Marketing strategy 10 Conclusion 12 References 13 Appendix 14 Marketing Strategy Making-How Swiss made Watch Enter Chinese market Introduction Marketing can be considered a process that company through to satisfy consumers get profits. In this process the products or services are the media to connect with the consumers, and the consumers as the target of the strategy play the pushing hand role behind the whole process. So base on this phenomenon the Marketing also can be considered the process of contributing the connection between company and market. Marketing as an important component of modern business offers systematic steps and strategy for enterprises. Present, the internationalization and globalization have become the immutable truth of the business trend. Thus, the international marketing cover the whole process of enters new market. For example, Toyota chooses rich products line to segmenting their market, and use joint venture FDI to enter the foreign market. (Simms, 2002) This strategy help Toyota get success. There is a key point of Toyota motor that is their products. Toyota shows the consumers the higher quality and the lower price. In this process marketing play the key role of market targeting, segmenting, and positioning. Those elements illustrated the importance of international marketing in business. This report will analyse the international marketing strategy in topic that how to make the Swiss made watch enter the Chinese market. As one of the emerging market Chinese market display the high speed growth in demand. Under this situation, multination enterprises put lots of attentions on the Chinese market share. Different indus