2017产品营销行业报告（英文版）.pdfVIP

RESEARCH REPORT AUGUST 2017 STATE OF PRODUCT MARKETING 2017 INTRODUCTION In our earlier study (State of Product Marketing 2015), we noted how product marketing had changed dramatically in the digital age. Today, our tools and technologies enable us to more efficiently deliver our offerings to customers, wherever they may be. But more technology brings more complexity. And with business getting more and more competitive, marketers are often caught between the need to grow their customer base versus eng