（营销策划）珍爱熊猫珍爱地球国际熊猫节策划方案.pdfVIP

（营销策划）珍爱熊猫珍 爱地球国际熊猫节策划方 案 “珍爱熊猫·珍爱地球” 2013 中国国际熊猫节 策划方案 策划人：瞿士傑牟虹宇王东陈钰秦胜岚 目录 一、 活动背景······································第 3 页 1 、 雅安市背景介绍·····························第 3 页 2 、 雅安市 swot 分析····························第 5 页 3 、 熊猫节背景介绍······························第 7 页 二、 活动目的······································第 7 页 三、 活动主题·······································第 8 页 四、 活动时间·······································第 8 页 五、 活动地点·······································第 8 页 六、 活动主体·····························