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甘肃省兰州一中2016届高三第三次模拟考试试题
英语 说明:本试卷分第I卷(选择题)和第II卷(非选择题)两部分。满 分120分,考试时间100分钟。答案写在答题卡上,交卷时指教答题 卡。
第一部分阅读理解(共两节,满分40分) 第一节(共15小题;每小题2分,满分30分)
A
The iPh one, the iPad, each of Apples products sounds cool and has become a fad 一时的风尚).
Apple has cleverly take n adva ntage of the power of the letter i -
and many other brands are following suit. The BBCs iPlayer - which allows Web users to watch TV programs on the Internet -adopted the title in 2008. A lovely bear - popular in the US and UK - that plays music and video is called iTeddy.
A slimmed-dow n vers ion of Londons In depe ndent n ewspaper was laun ched last week un der the n ame i.
In general, single-letter prefixes (前缀)have been popular since the 1990s, when terms such as e-mail and e-commerce first came into use.
Most i products are targeted at young people and con sideri ng the major readersof Independentsi, its no surprise that theyve selected this fashi on able n ame.
But its hard to see whats so special about the letter i. Why not use a, b, or c in stead?
Accord ing to Tony Thorne, head of the Lan guage Cen ter at Kin gs College, London, i works because its meaning has become ambiguous. When Apple uses i, no one knows whether it means Internet, in formati on, in dividual or in teractive, Thorne told BBC Magaz in es. Eve n whe n Apple created the iPod, it seems it did nt have one clear definition, he says.
However, thanks to Apple, the term is now associated with portability (轻便).adds Thorne.
Clearly the letter i also agrees with the idea that the Western World is cen tered on the in dividual.
Each person believes they have their own needs, and we love pers on alized products for this reas on.
Alo ng with Google and blog, readers of BBC Magaz ines voted i as one of the top 20 words that have come to defi ne the last decade.
But as history shows, people grow tired of fads. From the 1900s to 1990s, products with 2000 in their names became fashionable as the year was associated with all things advanced and modern.
H
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