台大消费者行为cblearning.pptxVIP

Learning and Memory;Overview;What Is Learning?;The Consumer As a “Black Box”: A Behaviorist Perspective on Learning;Behavioral Learning Theories;Classical Conditioning;Classical Conditioning;Marketing Applications of Classical Conditioning;Instrumental Conditioning;Four Types of Learning Outcomes;Reinforcement Schedules;Vicarious Learning;Cognitive Learning Theory;The Role of Memory in (Cognitive) Learning;The Memory Process ; Relationships among memory systems;IBM PC;The Cycle of Remembering;Success Retrieval Depends on...;Causes of Forgetting;How Companies Can Help Consumers to Remember;谢 谢