广告反应：吸引X、Y及Z世代（英文版）.pdfVIP

AdReaction Gen X, Y and Z AdReaction: Engaging Gen X, Y and Z is the first global study to reveal Gen Z’s behaviours, attitudes and responses to advertising to help marketers understand the similarities and differences between the generations and how to effectively engage them. Contents Characterising Receptivity to generations advertising Identifying the when, Distinguishing where