BEC中级Module7教学案例.pptVIP

Module 7 7.1 Sales;;sales vs marketing;;;4. Market Research包括小点;Market Research;Marketing: Finding a need Consumer Analysis;市场细分?;Market Segmentation;Retail vs. industrial / others Branded vs. generics Special features Channels;6. Competitors Analysis;Competitors Analysis;Competitor Analysis;7. Macro Environment Analysis: STEP;Macro Environment Analysis: STEP;Macro Environment Analysis: STEP;Macro Environment Analysis: STEP;8. SWOT Analysis;Internal Environment;External Environment;Reading: Not sold on sales ;;Vocabulary: describing jobs;7.2 Selling ;Reading: How to sell…;Reading: a proposa