产业和竞争力分析.pptxVIP

INDUSTRY AND COMPETITIVE ANALYSIS;“Analysis is the critical starting point of strategic thinking.”;Chapter Outline;Good Situation Analysis Leads to Good Strategic Choices;Question 1: What Are theIndustry’s Dominant Economic Traits?;The Experience Curve Effect;Cost Advantages ofDifferent Experience Curve Effects;Relevance ofKey Economic Features;Question 2: What is Competition Like How Strong Are the Competitive Forces?;Five Forces Model of Competition;Analyzing the Five Competitive Forces: How to Do It;Rivalry Among Competing Sellers;