事业层策略英文.pptxVIP

Chapter 4Business-Level StrategyMichael A. HittR. Duane IrelandRobert E. Hoskisson?2003 Southwestern Publishing CompanyThe Strategic Management ProcessChapter 2The ExternalEnvironmentStrategic IntentStrategic MissionStrategic InputsChapter 3The InternalEnvironmentStrategy ImplementationStrategy FormulationChapter 4Business-LevelStrategyChapter 10CorporateGovernanceChapter 11OrganizationalStructure and ControlsStrategic ActionsChapter 12StrategicLeadershipChapter 13StrategicEntrepreneurshipStrategicCompetitivenessAbove-AverageReturnsStrategic OutcomesFeedbackBusiness-Level StrategyBusiness-level strategy: an integrated and coordinated set of commitments and actions the firm uses to gain a competitive advantage by exploiting core competencies in specific product marketsCorecompetenciesStrategyBusiness-levelstrategyCore Competencies and StrategyThe resources and capabilities that have been determined to be a source of competitive advantage for a firm over its rivalsAn integrated and coordinated set of actions taken to exploit core competencies and gain a competitive advantageActions taken to provide value to customers and gain a competitive advantage by exploiting core competencies in specific, individual product marketsKey Issues of Business-Level StrategyWhat good or service to offer customersHow to manufacture or create the good or serviceHow to distribute the good or service in the marketplaceThe Central Role of Customers In selecting a business-level strategy, the firm determines1. who it will serve2. what needs those target customers have that it will satisfy3. how those needs will be satisfied 策略事業單位的確認Strategic business unit,SBU事業競爭策略管理的單位事業單位的界定顧客群顧客需要核心能力Managing Relationships With CustomersCustomer relationships are strengthened by offering them superior valuehelp customers to develop a new competitive advantageenhance the value of existing competitive advantagesManaging Relationships With CustomersEstablish a competitive advantage along these dimensions:Rea