新产品开发流程英文版.pptx

Customer-Centered Design at HPNancy L. Clark & Craig B. NeelyOverviewWhy is Customer-Centered Design important?HP Customer-Centered Design Services (CCDS): Who are we?Overview: Where we fit in the Product Development ProcessCase Study: Designing a complex application suiteCase Study: Merger of Compaq and HP support web sitesWhy is Customer-Centered Design Important?HP Customer-Centered Design Services (CCDS):Who we areCenter of competency in customer research and designing user interfaces, with facilities around the countryStaff educated and experienced in cognitive & physiological disciplinesCentralized resource for HP design teams who do not have research, design, & testing skillsPrimary value add to HP design teams: Improve development process by bringing HP design teams together, creating a common product visionBring target users of products together with design teams to define, design, develop customer-centered productsProduct Development Process: OverviewOur Focus:User analysis, requirementsProduct definition, design, & development for ease of use and usefulnessOther Elements of the Customer Experience:Ordering, deliveryDocumentationInstallationIntegration with 3rd party productsCustomer SupportCase Study: Designing a Complex Application SuiteStorage Network Management Challenges Very large scale, distributed networks – thousands of devices, huge amounts of dataVery complex to manageNeed continuous, reliable access to critical business dataImagine a hard drive crash! Real-time monitoring Fast troubleshootingCase Study: Designing a Complex Application SuitePlanningChallenges:Vague product conceptCustomers’ priorities?Developing a shared visionSolutions:Customer focus groupsDesigned sketchy prototypes, customers filled in blanksValue:Requirements, shared visionNot just a launch point for management applications!Network representationView of business apps, dataCase Study: Designing a Complex Application SuiteRequirementsChallengesWhat details do users need and ex