商务英语综合教程第二版 上册Unit 10 Advertising ItsEverywhere.ppt

商务英语综合教程 ISBN ： 978-7-81134-- 2011 年 11 月 第 2 版 Unit 10 Advertising: Its Everywhere Introduction Advertising is marketings most visible form of communication. The American Marketing Association (AMA) defines advertising as any paid form of non- personal presentation and promotion of ideas, goods, or services by an identified sponsor.” Nonprofit and public organizations, individuals and businesses all use advertising to convey messages about their services, ideas and products. New Words commercialization n. 商业化 launch v. 发射，使升空 logo n. 标识，标志 investigate v. 调查 innovative a. 革新的；新发明的 aggressive a. 积极的；进取的 clutter n. 混乱，杂乱 fatigue n. 疲乏，疲劳 overview n. 纵览，概观 ambient a. 周围的，包围的 intrusive a. 闯入的；强迫的 skyrocket v. 猛涨 glut n. 供应过剩 New Words critical a. 批评的 slap v. 拍、打、重重地放下 plethora n. 过多，过剩 deluge n. 洪水 backlash n. 翻转，激烈的反作用 stealth n. 秘密，秘密行动 endorser n. 支持人，代言人 celebrity n. 名人 huckster n. 广告代理人 cynical a..