体验商务英语3 Unit 4 Advertising（汇总）.pptVIP

Unit 4 Advertising Quotations “Advertising is the greatest art form of the 20th century.” Herbert Marshall McLuhan was a Canadian educator, philosopher and scholar — a professor of English literature, a literary critic, a rhetorician, and a communications theorist. McLuhans work is viewed as one of the cornerstones of the study of media theory. Advertising is the art of convincing people to spend money they dont have for something they dont need. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. Quotations Doing business without advertising is like winking at a girl in the dark.? You know what you are doing, but nobody else does. Good advertising does not just circulate information. It penetrates the public mind with desires and belief. The man who stops advertising to save money is like the man who stops the clock to save time. It used to be that people needed products to survive.? Now products need people to survive. Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. Starting up A Which advertisements do you like best? Pirelli is an Italian industrial enterprise that is active in more than 169 countries. The Pirelli Group is the fifth largest tyre manufacturer in the world in terms of turnover, with 24 factories in four continents, and is a leader in the high end and high technology segments of the market. Perrier is a brand of bottled mineral water made from a spring in Vergèze, France. Perrier is naturally carbonated. Both the water and natural carbonic gas are captured independently and the carbonic gas is added in the bottling phase. Perrier claims that the level of carbonation in every bottle of Perrier is the same as the water of the Vergèze spring. Video LYNX, an animal rights group, was formed in 1985 by a breakaway group of Greenpeace campaigners headed by Mark Glover. They were trying to bring out a ban on fur farms throughout UK. They went out on the street and daubed red