新编剑桥商务初级MODULE3（汇总）.ppt

3.1 MODULE 3 BUSSINESS TOPIC Company biography READING 1 Work in pairs. Do you like fast food? When was the last time you went to a fast food restaurant? What do you like about fast food restaurant? What do you dislike? 2 Read the text about how one man transformed a small restaurant into a global business. Find the following information. 1 the place of the original McDonald’s restaurant 2 what was on the original McDonald’s menu 3 the names of the owners of the original McDonald’s 4 who developed the McDonald’s franchise 5 how many McDonald’s restaurants there are today San Bernardino, California hamburgers, French fries, soft drinks and milkshakes Richard and Maurice (Mac) McDonald Ray Kroc over 31,000 优选 * 3.1 MODULE 3 BUSSINESS TOPIC Characteristics of fast food READING Fast 快 Fresh 新鲜 Fried 油炸 Fantasy 浪漫感 Fordism 福特主义 Franchising 特许经营权 优选 * MODULE 3.1 BUSSINESS TOPIC THE MAN BEHIND McDonald’s IN 1954, TWO BROTHERS ran a small, but busy, restaurant in San Bernardino, California. The restaurant featured a limited menu that included: hamburgers, French fries, soft drinks and milkshakes. The milkshakes were very popular and the restaurant had purchased ten special “ Multimixer” milkshake makers. Each one could mix five milkshakes at a time. A salesman named Ray Kroc was the exclusive distributor of the “Multimixer ” milkshake machines at that time. Ray decided to visit the restaurant; he wanted to find out why they had so many machines. Ray talked to Richard and Maurice (Mac ) McDonald, the owners of the restaurant. He saw how they prepared the food using equipment that they had invented. The service in the restaurant was fast and the prices were inexpensive. 优选 * MODULE 3.1 BUSSINESS TOPIC Ray realized that this was a fantastic opportunity. He wanted to open more restaurant and so well more multimixers. In April 1955, Ray opened his first fran