类别管理概要.pptx

Category ManagementOverview Six Core Elements of Anheuser-Busch’s Category Management Program...Focused Resources…a sales team focused on your business needs.Objectivity…we will focus on your goals and your shopper’s needs, driving total beer category sales and profits.Best of Class Category Management Process…our team will work with you to deliver results through industry leading category management practices.Data Resources and Insights…we have invested in the best consumer information in the industry, enabling our team to make better business decisions.Execution…we have the finest wholesaler system in the industry, capable of executing category plans at store level, better than any other supplier.Business Results…we will focus on innovation to deliver “breakthrough results” for the entire beer category. The Foundation of Anheuser-BuschCategory Management InitiativesAnheuser-Busch Team ResourcesSenior ManagementSales Director/ Team LeaderWholesaler OrganizationKey AccountManagerMarketing ConsumerResearch ManagersMicromarketingGeo MarketingRetail CustomersCross FunctionalDepartmentManagersRetail MarketingIRI, Spectra ACNielsenOn-SitesInformation TechnologyBusiness AnalystsCategory ManagersElectronicCommerceCategorySpace ManagerAn Anheuser-Busch Team, Ready to Address Your Beer Category NeedsAnheuser-Busch Vision MissionTo Be the First Choice of Customers EverywhereVisionThrough all of our products, services and relationships, we will add to life’s enjoyment.MissionBe the world’s beer company; enrich and entertain a global audience; deliver superior returns to our shareholders.Category Management Vision MissionTo be the most sought after internal and external retail industry consultant by exceeding customer needs and expectations.Create customer / consumer satisfaction that builds customer loyalty.Anheuser-Busch Corporate and Category Management Vision Mission StatementsCategory ManagementProgramCategory ManagementSomething Old and Something NewPromotional Plan