外国企业的发展战略英文版).pptVIP

 1. The definition of strategy; 2. The strategic planning process. 3. The TOWS Matrix ★ ★ ★ ★ 4. The business portfolio matrix ★ ★ ★ The hierarchy of strategies;★ The industrial analysis 7. Porters generic strategies; ★ ★ 8. Delphi technique; Chapter objectives 1. Definition Strategy is the determination of the mission and the basic long-term objectives of an enterprise, followed by the adoption of courses of action and allocation of resources necessary to achieve these aims. Policies are general statements or understandings that guide managers thinking in decision making. Understandin