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植入广告相关资料英文版.ppt

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Product Placement Marketing 商英一班 44 号 朱翠兰 植入广告 ? To achieve the subtle promotion it deliberately( 故意地 ) place products or logo in television drama,games . ? It much better than hard selling because the audience is disgusted with the advertising. ? Real implanted ? Style implanted ? Overall implanted ? Cultural implanted Types of product placement South Korean drama “dae jang geum” (大长今) is a typical example. With the introduction of Korean food , acupuncture (针灸) method,south Korean clothing, architecture, moral, the Korean culture analogism,it start known by the audience. Because the profit is handsome so they always want to place in the film. On the contray,they might receive the negative response when they place in a poor time.It can not relate it to the film just a advertisement. To succeed in place product brand, integrating operation is the best choice, but it needs collaborative and cooperate.

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