毕业论文 旅行社经营管理存在的问题及对策分析.pdfVIP

旅行社经营管理存在的问题及对策分析 ——以中山市天天旅行社为例 摘要 随着人们生活水平的提高及我国旅游政策的推进，旅游者的数量正不断的增加，这 对旅行社来说是极具发展潜力的。然而，目前我国的旅游市场竞争激烈，中小旅行社日 益增多，而旅行社的经营管理存在着许多问题，导致旅游业的发展受到阻碍。本文以中 山市天天旅行社为例子，分析了旅行社在经营管理中存在的问题，如知名度不高，旅游 产品缺乏特色，旅游服务质量不高，导游人员管理不规范等问题，本文针对这些问题提 出了加强宣传促销，围绕顾客需求进行产品的开发与创新，全面提高服务质量，规范导 游人员管理制度等应对策略，以达到有效改善旅行社经营管理的目的。 关键词： 旅行社；经营管理；服务质量 THE ANALYSIS OF EXISTING PROBLEMS AND SOLUTIONS OF OPERATING MANAGEMENT IN TRA VEL AGENCIES —— AN EXAMPLE-BASED STARS TRA VEL AGENCY IN ZHONGSHAN ABSTRACT With continues improvement in living standard and boost tourism policies. Number of tourist is booming which offer great potential for the industry. However the domestic market is facing intense competition due to the fact small and medium travel agencies are growing in numbers as well, mismanagementexist within these organizations has form obstacles that threaten further development of the tourism industry.This article use Stars Travel Agency in Zhongshan city as the subject. Problems that exist in the management of this organization will be analyst. Issues like lack of publicity and brand image, also low service quality and mismanagementof tour guides will be address. This article gives some recommendations including improving marketing, innovation, and product development and raising quality of overall customer service in order to achieve better performance for the organizations. Key Words: Travel Agency; Operating Management; Service Quality 目 录 1 绪论 1 1.1 课题研究的背景与意义 1 1.2 国内外研究现状 1 1.3 研究的内容和方法 2 2 基本理论界定 ... 3 2.1 旅行社经营管理的概念 3 2.2 旅行社经营管理的