亚马逊网络书店.ppt

亚马逊网络书店 (Amazon. com 提纲 1亚马逊的经营模式 2在亚马逊商业模式下消费者支付意 愿的分析 3网上书店的成本结构 4亚马逊商业模式的成功之处 5亚马逊对巴诺威胁的回应 6巴诺、亚马逊、苹果、谷歌或者其 他厂商,谁将是在线图书销售的王 者,为什么? a Amazon. ecm--Earths Biggest Selection 文件()编辋)查看凹收)工具 电址m)]M+1821x5a5d610am/Aamm1/mHVIEW CART I WISH LIST I(YOUR ACCOUND)| HELP INTERNATIONAL P TOP SELLER5卜⊙ TARGET卜 FRIENDS FAVORITE5卜 FREF E-CARD5 Advertised Specials Good through Saturday CSave bi- FARCH Hello. Sign in to get personalized recommendations. New customer? Start here Super Saver Shipping FREE gnor mo ef Books Electronics o See details Already a customer? Baby Registry Experience the magic of Worry Patter and New for you Music the Sorcerer s stone on DVD. Pre-ordex Your Shopping car You have 0 items in your Shopping Softwar旦 Top Sellers in Music Kitchen a Alanis Morissette, Under Rug Swept Housewares 圆时 th all the attention1ani New Releases ·Il Morissette s career has garnered, 开剑的凶 lEAton con-Er. 应≈才圆2:54 亚马逊的经营模式 亚马逊的经营模式 贝索斯说 我们扮演一个“信息经纪商”的角色,我们的左手 边有许多产品右手边有许的顾客,亚马逊位于中间, 建立好联系。 结果是:我们拥有两组顾客,一组正要找书的消费 者,一组是正要找寻消费者的出版商。