工程经济学75上课讲义.ppt

第七章　战略性计划与计划实施;远景和使命陈述; ;核心意识形态Core Ideology ●核心价值观 　Core Values ●核心目标 　Core Purpose;管理经典寓言故事 秀才赶考;1、核心意识形态(Core Ideology); （1）核心价值观 Core Values 核心价值观是组织本质的、持久的主义。 core values are the essential and enduring tenets of an organization. 核心价值观不需要外在的正当化，它们对组织内部具有内在的价值和意义。 They require no external justification, they have intrinsic value and importance to those inside the organization.;Philip Morris 选择自由的权力 漂亮地击败对手 鼓励个人创新 基于品德与业绩的机会，任何人无特权 努力工作和持续地自我提升 Philip Morris the right to freedom of choice; winning-beating others in a good fight; encouraging individual initiative; opportunity based on merit; no one is entitled to anything; hard work and continuous self-improvement.;Philip Morris Incorporated Co.;索尼公司 提升日本文化和民族地位 做先锋者，不追随别人，做不可能的事 鼓励个人能力和创造性 Sony: elevation of Japanese culture and national status; being a pioneer, not following others, doing the impossible; encouraging individual ability and creativity.;迪斯尼公司 不要玩世不恭 培育和宣传健康的美国价值观 创新，梦想和想象 对一致性和细节狂热地关注 保护和控制迪斯尼魅力 Walt Disney: no cynicism; nurturing and promulgation of “wholesome American values”; creativity, dreams, and imagination; fanatical attention to consistency and detail; preservation and control of the Disney magic.;迪斯尼公司;（2）核心目标 Core Purpose 核心目标是组织存在的理由，而非组织目标或经营策略。 Core purpose is a reason of organization existing, not a goal or business strategy. 所有有效的目的都反映人们为企业工作的理想动机。 All effective purpose reflects people’s idealistic motivations for doing the company’s work. 核心目标不能仅仅描述组织的产出或目标顾客，它要抓住组织的灵魂。 It doesn’t just describe the organization’s output or target customers; it captures the soul of the organization.;核心目标是组织存在的理由 索尼公司 体验为公众利益而提高和应用技术的快乐 to experience the joy of advancing and applying technology for the benefit of the public 迪斯尼公司 使人幸福 to make people happy;惠普公司 Hewlett-Packard 为人类进步和福利作技术贡献 to make technical contributions for the advancement and welfare of humanity Mary Kay Cosmetics: 给妇女无限机会 to give unlimited opportunity to women;麦肯锡咨询公司 帮助领先公司和政府更加成功 to help leading corporations and governme