世界杯最舍得花钱打广告的4家公司.docVIP

4 Fｏrｔune ５00 compａnｉｅs　buying ｉnto tｈe Ｗoｒld　Ｃｕp 世界杯最舍得花钱打广告的4家公司 As ｙou ｗatｃh tｈe gameｓ ｔｏday, ｋeep　your　eｙes pｅｅlｅd ｆor the ads． Lａｙered　undernｅath ｔhe　muｓic that beckons come one， come　all tｏ　the Worlｄ Cup is　ｔhe kａ-ｃｈing of moｎｅｙ． Accｏrdiｎg tｏ a MｃKinseｙ study, FIFA staｎｄs　ｔo maｋｅ　$1.4 bｉlｌiｏn from　spｏnsｏrｓhiｐ ｄeａlｓ, aｎd spending ｉs　up 40% from　thｅ ２0１0 games　in South　Ａfrｉca． Aｌtｈough cｏmｐanies woｎ’t　disclｏsｅ ｔhｅiｒ spendinｇ, 30-second ａd spｏts　foｒ　the ＥSPＮ　fｉnaｌ ａｒｅ expeｃted　to　cost arｏｕnd $300,000. Ｓpｏｎsorinｇ ａ globａl evenｔ like the　Wｏrld Cuｐ ｉs particuｌａrlｙ　enticing to anｙ　ｃompany ｌooｋｉ