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面画鱼鱼鱼鱼鱼渔画 OUR PRODUCTS The Challenge Our Approach Ad Monitor Introduction AdMonitor Advantage Mix Reach Introduction Mix Reach Advantage  753210 5 020406080100% The Challenge How to Measure Effectiveness?  Current Market Practice Most marketers focus on Click, which does not measure overall impact of internet advertising CLICK-THROUGH RATE LINEAR REGRESSION Clicks 346, 381 impressions CTR D.11% Very low Click- through Rate and i measures only the Direct-Response eryweak positive relationship CLICKLOG andD Awareness  Time to Change The Thinking Online advertising achieves much more than just driving behavior via click-through PURCHASE FUNNEL EXPOSURE BRAND AWARENESS 23% MESSAGE ASSOCIATION generating Direct- BRAND FAVORABILITY 1.5 esponse through dicks intemet advertising PURCHASE INTENT 1.2 CLICK Real potential of internet |0.2% including impact on overall brand pertormance metrics SALES  Need for a New measurement The key challenge facing marketers -how to measure the overall brand impact? 白k xQ9。in GRP/TRP Reach equenc Target Audience measurement is Measurement in Internet ood currency but edium because of the Key Challenge Key opportunities evident differences in tw Advertising Reach Website Reach Internet Media Fragmentation Most Measureable Media Audience Fragmentation Measurement Fragmentation  The New Currency -iGRP We introduce iGRP, the new standard and host of other measurements specially designed for the internet medium Landing Page Impression Click IGRP Click Registration  ! Our Approac Diving into the Wonderful World of Data  Integration of Technology, Research and Analysis Massive information collaboration and management for mining Reach Frequency data on total population and target audience 针肉 lAB development of international Leading Global Data Pi Professional research models aimed toward promoting optimization and boosting Roifor eading Global Online Research h