流利说商务英语Level5 Unit2 Part1 Market Share Terms.docVIP

流利说商务英语Level5 Unit2 Part1 Market Share Terms.doc

  1. 1、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。。
  2. 2、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载
  3. 3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
  4. 4、该文档为VIP文档,如果想要下载,成为VIP会员后,下载免费。
  5. 5、成为VIP后,下载本文档将扣除1次下载权益。下载后,不支持退款、换文档。如有疑问请联系我们
  6. 6、成为VIP后,您将拥有八大权益,权益包括:VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
  7. 7、VIP文档为合作方或网友上传,每下载1次, 网站将根据用户上传文档的质量评分、类型等,对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档
查看更多
流利说商务英语Level5 Unit2 Part1 Market Share Terms Total addressable market or TAM Total addressable market or TAM is the total market demand for a product in a year. It is used to indicate how much potential a business has in the market. Before calculating TAM, a company should consider its ability to reach its target market. Target market A target market refers to a group of consumers that a product or service is aimed at. These customers can be identified by income level, age, gender or location. By defining a target market, companies can make their marketing campaigns more focused. By defining a target market, companies can make their marketing campaigns more appealing and effective. Unit sales Unit sales refers to the number of products a company sells over a period of time. For example, if a company sold 5 million mobile phones in a year, then it sold 5 million units. Unit sales analysis can be used to calculate a companys average product price. Comparing unit sales regularly can help determine if the company is moving in a positive direction. Key players Companies with a large market share are known as key players. They have a dominant position in the market. Without competitive products and services, new companies may struggle to compete with key players. However, by analyzing key players’ strengths and weaknesses, companies can find their own niche in the market. Market growth rate Market growth rate refers to the percentage increase in sales in the market over a specific period of time. Keeping track of the market growth rate allows a company to compare its performance with competitors’. For example, if a companys sales have grown less than market sales, it has lost market share. Without competitive products and services, new companies cant compete with key players. If a companys sales have grown less than market sales, it has lost market share. New companies cannot compete directly with key players unless their products are innovative. In order to compete with

文档评论(0)

zsmfjy + 关注
实名认证
文档贡献者

该用户很懒,什么也没介绍

1亿VIP精品文档

相关文档