C2C模式下的效易风险及其治理机制研究.pdf

目 录 1 导论································································································1 1.1 研究背景与意义 ············································································1 1.2 文献综述 ·····················································································1 1.2.1 C2C 交易模式的内涵与特点 ························································2 1.2.2 C2C 交易模式下交易风险的类型 ··················································2 1.2.3 C2C 交易模式下交易风险形成的原因 ············································3 1.2.4 C2C 交易模式下交易风险的治理 ··················································3 1.2.5 简要的评价 ·············································································4 1.3 研究思路与方法 ············································································5 1.3.1 研究思路与主要内容··································································5 1.3.2 主要研究方法 ··········································································6 1.4 创新点与不足 ···············································································6 1.4.1 可能的创新··············································································6 1.4.2 不足之处·················································································7 2 交易与治理机制及其匹配的一般理论······················································8 2.1 交易····························································································8 2.1.1 交易的含义与维度 ····································································8 2.1.2 交易的分类··············································································9 2.2 治理机制、契约界定及其与交易的匹配············································10 2.2.1 治理机制与契约的分类和界定···················································10 2.2.2 威廉姆森的治理机制、契约与交易匹配的理论······························11 2.2.3 不确定性、机会主义等外生变量对匹配的影响 ······························12