(产品、价格策略).pptVIP

Marketing Mix Strategy Product Strategy ＊The assistant pricing strategy Brand name products New energy products Diverse products High quality products Brand name product Four brands: Shanghai Maple, Englon, Emgrand, Gleagle, Volvo More brands for worldwide demand High quality products Function Safety novelty High Technology Perfect New energy products etc Solar power Hydrogen energy Hybrid power battery Petrol, diesel engine Diverse products Single product (passenger car) Multiple products Passenger car Commercial car limousine, cuv, mpv, suv, wagon, carbrio…… lo