广告专业英语.pptVIP

Rhetorical Devices in Advertising English I. Simile（明喻） like, as, just as, as if, as though, similar to, as it were, be comparable, be something of 2. Light as a breeze, soft as a cloud. 3. What’s on your arm should be as beautiful as who’s on it. 4. Now renting a car is as easy as signing your name. 5. Choose a pot like you choose a husband. II. Metaphor（隐喻） Step into our homes and you’ll step into a world of space and light. Our big bird can be fed even at night. Pick an Ace from TOSHIBA. Soft, enchanting, smiling color __ that’s the gift Focus to your hair. Sophisticated, sweet-to-dri