~商务英语视听说国家精品课程advertising.ppt

Unit 5 Advertising and Advertisements ~商务英语视听说国家精品课程advertising Warm-up Activities Which one do you prefer? Why? Discussion ~商务英语视听说国家精品课程advertising Discussion Could you give a brief definition to advertisement? Where can you find advertisements? ~商务英语视听说国家精品课程advertising Advertisement Advertisement is an action or form of communication whose purpose is to inform potential customers about products and services and how to obtain and use them. ~商务英语视听说国家精品课程advertising You can find them… Newspapers Magazines ~商务英语视听说国家精品课程advertising Advertising Walls / Billboards You can find them… ~商务英语视听说国家精品课程advertising You can find them… Television Radio ~商务英语视听说国家精品课程advertising Internet You can find them… ~商务英语视听说国家精品课程advertising ~商务英语视听说国家精品课程advertising It’s about…? Classic Sentences of Ads Good to the last drop． 滴滴香浓，意犹未尽。 Poetry in motion, dancing close to me． 动态的诗，向我舞近。 We lead. Others copy． 我们领先，他人仿效。 Ask for more. 渴望无限。 Intelligence everywhere. 智慧演绎，无处不在。 摩托罗拉手机 百事可乐 丰田汽车 理光复印机 麦斯威尔咖啡 ~商务英语视听说国家精品课程advertising Discussion What are the basic features of an advertisement? ~商务英语视听说国家精品课程advertising An advertisement at least has three basic features as the following: paid for delivered to people via mass-media attractive and attempting to persuade Basic Features of an Ad Do you want to know more about it? ~商务英语视听说国家精品课程advertising