国际市场营销微观环境(中英文).pptxVIP

市场营销的微观环境;1.company 公司内部环境;management;;2.Suppliers ;; Supplier problems, such as delivery, price and quality etc., can seriously affect marketing.;3. Marketing Intermediaries;;Marketing Intermediaries;◆Marketing services agencies: help the company target and promote its products to the right market. Such as the marketing research firms, advertising agencies, media firms and marketing consultancies. ◆Financial intermediaries: help finance transactions or insure against the risks related to the buying and selling of goods. Including banks, credit companies, insurance companies and other businesses. ; 4.Customers; ;;……;……;……;If you want to occupy a strong position in the market, then grabbed the first from the customer;5. Competitors;竞争者; Coca Cola;PG vs. Unilever;6.publics; ; Any group that has an actual or potential interest in or impact on an organization’s ability to achieve its objectives. ; ;;1、有时候读书是一种巧妙地避开思考的方法。6月-206月-20Saturday, June 27, 2020 2、阅读一切好书如同和过去最杰出的人谈话。18:21:1418:21:1418:216/27/2020 6:21:14 PM 3、越是没有本领的就越加自命不凡。6月-2018:21:1418:21Jun-2027-Jun-20 4、越是无能的人，越喜欢挑剔别人的错儿。18:21:1418:21:1418:21Saturday, June 27, 2020 5、知人者智，自知者明。胜人者有力，自胜者强。6月-206月-2018:21:1418:21:14June 27, 2020 6、意志坚强的人能把世界放在手中像泥块一样任意揉捏。27 六月 20206:21:14 下午18:21:146月-20 7、最具挑战性的挑战莫过于提升自我。。六月 206:21 下午6月-2018:21June 27, 2020 8、业余生活要有意义，不要越轨。2020/6/27 18:21:1418:21:1427 June 2020 9、一个人即使已登上顶峰，也仍要自强不息。6:21:14 下午6:21 下午18:21:146月-20 10、你要做多大的事情，就该承受多大的压力。6/27/2020 6:21:14 PM18:21:1427-6月-20 11、自己要先看得起自己，别人才会看得起你。6/27/2020 6:21 PM6/27/2020 6:21 PM6月-206月-20 12、这一秒不放弃，下一秒就会有希望。27-Jun-2027 June 20206月-20 13、无论才能知识多么卓著，如果缺乏热情，则无异纸上画饼充饥，无补于事。Saturday, June 27, 202027-Jun-206月-20 14、我只是自己不放过自己而已，现在我不会再逼自己眷恋了。6月-2018:21:1427 June 202018:21