媒体管理概论-组织.pptx

媒体管理概论 第二部分 媒体组织;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;The resource-based view of strategic advantage Source: Jay B. Barney;;;; An Information-Processing View of Organizations - An organization processes information in order to coordinate and control its activities. - Information “channels can be created or abandoned, and their capacities and the types of signals to be transmitted over them are subject to choice, a choice based on a comparison of benefits and costs” (Arrow, 1974);;; Effectiveness: if it realizes its purpose and accomplishes its goals. Efficiency: if it utilizes the least amount of resources necessary to obtain its products or services. Viability: if it exists over a long period of time.;;;;;;;;;;;;;;;;; SARFT The State Administration of Radio, Film and Television;;;;;;;;;;;;HEADQUARTERS Top Management;;;;;;;;CCTV President;Service Committee;;;;;; ;;Service Committee; Synergies within the company -The separation of the competences and the arising interdependency has the effect that economies of scale and scope cannot be utilized – cost of interdependency. Possible measures: a) Pooling of competences of the affected units. A single unit is created and the interdependency is avoided. b) Coordination of the activities of different units. The interdependency remains. ; Functional Interdependencies (3) Possible competition within the company - The separation of the competences and the arising interdependency has the effect that units within the company compete with each other Possible measures: a) Pooling of competences of the affected units A single unit is created and the interdependency is avoided. b) Coordination of the activities of different units. The interdependency remains. ; Functional Interdependencies (4) Competitive situation