三亚营销策划.pptx

Jumped into the waves kiss chasing the sunSanya, Chinese business travel planning programoutlineIIIIVIIIIVVIIVAnalysis of macro environmentAdvertising portfolio strategyThe product analysis Advertising budgetswot analysisPerformance EvaluationPromotion StrategyAnalysis of macro environmentposition status analysispolitical affairs analysiseconomy background analysisculture atmosphere analysiscity programmingSection Ⅰ Analysis of macro environmentSanya Nanhai GuanyinYalong BayHotel series House series… The product analysis Conference centre series comprehensive basic series Central features gourmet… Section Ⅱ The product analysis Golf course series Integrated tourism series Ritz-CarltonGolf CourseStrength成功PPT四要素ThreatSWOTOpportunityWeaknessS W O TStrengthWeaknesssimple and hospitable people of Sanya; unique ethnic minority culture and customs; first class resort facilities, convenient transportation network; also enjoy visa-free access, Visa, air rights open policy. Sanya tourism industry already has a relatively strong industrial base, great development potential, building international tourism Foundation1.lack of theme cultural connotation2.lack of thematic culture charm characteristics3. lack of thematic culture brand marketing4.lack of thematic culture system engineeringopportunity Threatbetter play a vanguard role of reform and opening up; establishment of a modern service-oriented development of green modeclimate conditions, Hawaii, Bali, Phuket, Tahiti and other famous island in the world racing to reflect SectionⅣ Promotion Strategy(A) strategyI: to focus on business travel golf driving (B) Policy II: Business culture, to build the first in the country. (C) Strategy III: promote "health work, beach sports Tour"(D) strategies IV: joint promotions with other areaMarketing theme ：Sanya elite gathered to share the top business trip! DetailsstrategyI Policy II Content: Through a variety of golf will increase the number of inbound tourists, joint pull Sanya