基于财务视角的快消企业可持续增长能力分析——以“古井贡酒股份有限公司”为例.docVIP

经典专科、本科、硕博、研究生、期刊毕业论文 仅供参考 经典专科、本科、硕博、研究生、期刊毕业论文 仅供参考 精心整理 仅供参考 勿用作商业用途 精心整理 仅供参考 勿用作商业用途 基于财务视角的快消企业可持续增长能力分析——以“古井贡酒股份有限公司”为例 摘 要 财务报表采用不同方法对财务报表的数据进行全面的分析与对比，对企业的财务状况、经营结果以及发展能力有个全面的评价，可较好的了解企业的运营状况和可持续发展能力。企业的可持续发展能力就是指企业在追求长久的经营和发展过程中，实现企业的经营目标，提升企业市场地位，同时使企业在具有领先优势的竞争市场中持续盈利，并在较长时期内保持可持续、稳健成长的能力。本文通过财务视角的各项指标来了解企业的偿债能力、运营能力和盈利能力，来分析企业可持续发展的综合能力，并从中找出企业的利弊并及时改进，实现利润最大化目标，达到不断提高企业的可持续发展能力的目标。 关键词：财务视角；企业发展；可持续发展；古井贡酒股份有限公司 Analysis on the Sustainable Growth Capacity of FMCG Based on Financial Perspective - Taking Gujing Distillery Co., Ltd. as an Example Abstract The financial statements adopt different methods to comprehensively analyze and compare the data of the financial statements. They have a comprehensive evaluation of the financial status, operating results and development capability of the enterprise, and can better understand the operation status and sustainable development capability of the enterprise. The sustainable development ability of an enterprise means that the enterprise pursues the long-term operation and development process, realize the enterprises business goal, enhance the market position of the enterprise, and make the enterprise profit continuously in the competitive market with leading edge, and in the long term Maintain the ability of sustainable and steady growth. In this paper, the financial perspective of the indicators to understand the solvency, operational capacity and profitability of enterprises to analyze the comprehensive capacity of sustainable development, and to identify the pros and cons of enterprises and timely improvements to achieve the goal of maximizing profits, to achieve And continuously improve the enterprises ability to sustainable development goals. Keywords：financial perspective; enterprise development; sustainable development; Gujing Distillery Co., Ltd. 目 录 TOC 1绪论 1 1.1 研究背景 1 1.2研究目的和研究意义 1 1.2.1研究目的 1 1.2.2研究意义 1 1.3国内外研究综述 2 1.3.1国内研究动态 2 1.3.2国外研究综述 3 1.4研究内容和创新性 5 1.4.1研究内容 5 1.4.2